In Disney theme park history, we look at not only the genesis of various shows through their developmental phases or the shows that never got the chance to see the light of day (except for vignettes being slyly placed in newer attractions), but we look at the big picture surrounding the development of shows in different eras in the Company's history. We look at how the late 1960's and early 1970's were different than Disneyland's opening decade and what made certain ideas work.
The first phase I allude to is the initial where Disney's theme park expertise was extremely limited at the time and this is was Disneyland in its early years. So this had to be 1954 when construction began to 1959 when the first major expansion debuted with the Matterhorn, the Monorail, and the Submarine Voyage. Those three attractions were constantly moving and handling a high capacity, which was needed for a theme park like Disneyland with 3.6 million people visiting in its first year alone. In 1959, they were developing new concepts for attractions, such as a Hall of Presidents, a Haunted House, and a Pirate Wax Museum.
Fast forward two years to July 1961 when Dick Nunis, Disneyland's Operations Director, had sent out a memo to Joe Fowler regarding a revelation made about walk-thru attractions. According to the memo, he states that guest reaction has shown that walk-thru attractions have a low appeal and were not adequate. This is where the notion that the Pirates could be a ride took hold and helped pave the way for future attractions to be developed as rides.
Meanwhile, Disney was getting into the World Fair business once again after his most recent victory with the United States Pavilion in Brussels during Expo 58 and it was the New York World's Fair set for 1964 that he dedicated his energy towards creating at least three unique pavilions. Of course, it wouldn't be until 1962-1963 when the fourth one was worked on, but that's a different story.
So Disney was developing Audio-Animatronic technology at this time, which was a far-cry from the primitive set-up of the animals on the Jungle Cruise, for a number of projects. He was toying with the idea of tropical Animatronic songbirds for a Tiki restaurant planned for Disneyland and that became the first attraction to use AA on a large scale (I know the Nature's Mine Train had AA technology), but it was the Animatronic Honest Abe that really got Robert Moses on board.
Anyway, the development of a ride system that cycled boats through a flume with a high capacity was underway in Mountain View at the Arrow Development facilities for a new attraction called "Children of the World" (later renamed "It's a Small World").
While this was being done for the Small World ride, the idea translated to Dick Nunis' idea of converting the Pirates of the Caribbean into a ride-thru**. The other innovations in ride systems like the People-Mover prototype found in the Ford Magic Skyway had been in the minds of designers when looking back at how to improve Disneyland.
Now, what about that Tomorrowland from the 1950's? I mean, honestly...
It was enough justification that Walt started development on a New Tomorrowland set to open in 1967.
Meanwhile, that New Orleans-themed development was definitely hit by the knowledge gained in New York. The Pirates was definitely not going to be a walk-thru by this point and perhaps the buccaneers of the Spanish Main didn't need to be wax figures at all, but animated figures that were indistinguishable from real people or animals.
Perhaps, the Haunted Mansion could be a ride instead, but nah, that'll never happen...
Anyway, the mid-1960's were a busy time for WED and Walt. I mean they had to finish four major pavilions for the World's Fair in New York and then finish the projects they left untouched. They were developing an indoor theme park for St. Louis, a prototype city of the future in Florida as well as a theme park resort complex, and a dozen new rides and shows for Disneyland.
Luckily, they were given permission to take their New York productions back to California to make their place in the Magic Kingdom. Ultimately, the Ford Magic Skyway couldn't be brought back to California, so the ride system idea and the robotic dinosaurs were the only remnants of the Pavilion at Disneyland.
The Disneyland guidebook printed in 1965 for the Park's tenth-year anniversary was filled with previews of new rides, shows, and experiences. They had the Pirates of the Caribbean, New Orleans Square, Small World, New Tomorrowland, etc. It was all up to plan, but Walt's death in late 1966 definitely changed the course of the Company.
Walt opened both Small World and New Orleans Square during the summer of 1966 (the Pirates were expected to be present on Opening Day, but there must've been traffic because they weren't ready in time) while being able to keep tabs on the ride being built behind those three blocked off doors in New Orleans Square (the marquee in front of the Pirates building was there when the land opened). When Walt died, the Pirates were nearing completion, New Tomorrowland was under construction, and acres of swampland in Florida were awaiting development.
It is difficult to consider the Haunted Mansion a "Walt" attraction because it changed course once again after his death, but it was ultimately designed by the same people who finished the Pirates and worked on past projects, so I consider it to be within that phase of Imagineering.
Of course, the Florida Project's Magic Kingdom was being developed almost immediately after Walt's passing and the shows/rides were going to be a mixture of the old and the new.
One concept brought over from the mid-1960's development of New Tomorrowland to the Florida park was a roller coaster called Space Mountain, which was originally slated to open in 1968.
Other concepts included attractions that were too ambitious or expensive in the past that would make Florida's Magic Kingdom unique, such as the Hall of Presidents and the Liberty Street expansion announced originally in the 1950's.
So we are transitioning from the Imagineering that brought us things like the Enchanted Tiki Room, Great Moments with Mr. Lincoln, It's a Small World, Pirates of the Caribbean, Carousel of Progress, and the Haunted Mansion into the era where concepts like Bear Band, Hall of Presidents, Space Mountain, Western River Expedition, America Sings, and Big Thunder Railway dominated. It was not merely a change in storytelling, but a paradigm shift, even if some of those concepts were adjustments to classics.
What was the major link?
It was Tony Baxter who was too young to design the Tiki Room, Small World, the Pirates, and the Haunted Mansion, but old enough to participate in the transition from those attractions into the next phase of Imagineering when he officially joined in 1970.
With the tourist slump of the mid-1970's and the box office failures at the time, WED was at a difficult spot. They had dozens of ambitious concepts at the time. In fact, prior to the oil embargo in late 1973, WED had planned to complete a number of those projects by the end of the 1970's.
Yet one of the more unfair criticisms aimed at Imagineering in the late 1960's and early 1970's was the stagnation in development. After all, Disneyland had two major attraction droughts in their first twenty years. The first one lasted two years between August 1967 when Adventure Thru Inner Space opened and August 1969 when the Haunted Mansion finally opened (what took so long, Mr. Ghost Host?). The second lasted from 1969 until March 1972 when the Country Bear Jamboree opened.
However, I think that piece of criticism forgets that Disney was invested in a second theme park across the country that needed extra resources to even open on-time in 1971. One of the major issues facing the very development of the Magic Kingdom in Florida between 1967 and 1971 was its ballooning budget with hundreds of millions of dollars being spent to build a theme park similar to Disneyland, three resorts, and a monorail system. This made approving projects for Disneyland even more difficult.
Anyway, Florida had its own Nunis moment when the first Thanksgiving at the park saw peak capacity with a closure of the front gates, so Disney resolved it by approving new attractions for design as well as new facilities. Ultimately, Space Mountain (which was considered in some form for the Florida park since around 1967) was one of the attractions approved and the Pirates of the Caribbean (a result of the need for capacity and guest complaints) was green-lit.
What about that Wild West counterpart to the Pirates?
The Western River Expedition was one of those ambitious projects that began in the 1960's and wasn't feasible at the time. One of the delays concerning the WRE was its projected cost, which was about $60 million in 1970, and it was moved to Phase II as in the first five years of operation. It was also challenged by the guest demand for the Pirates as it was designed as a boat ride to replace the Pirates, which were not included in the Florida plans for a number of reasons, and with an actual Pirates ride, the WRE wouldn't be needed as badly.
However, that's just the quick history of it because into 1973 when the Pirates were still under construction, the WRE was slated to debut around April 1977. Obviously, it wasn't an entirely dead concept by that point.
Since the massive building housing the ride would cost a lot to build, Marc Davis suggested a mine train ride and an Indian village to really sell the project. Mind you, that was 1969. This is 1972 when Disney World is facing record crowds and a bevy of new ideas for the parks. After all, that Tony chap was assigned to help Marc with the mine train.
By 1973, it was decided that Thunder Mesa would have two phases of construction. The first would see the opening of the Big Thunder Railway in 1974 and the second would be the Western River Expedition in 1976 or 1977. This would've been beneficial to Thunder Mesa as it provided the audience something to enjoy while construction was underway with the Western River.
Meanwhile, Baxter was working on Space Mountain, a new land for the area north of the Rivers of America, and other ideas.
Ultimately, the Western River was never built and in its place, Splash Mountain sits, which was Tony Baxter's other brainchild.
Let's get back to the 1970's when the old guard of WED began to retire and young Imagineers like Tony were replacing them. Disney wasn't just looking for ways to improve their existing parks. In fact, they were developing their first overseas expansion for Japan as well as the namesake of the Florida Project as an educational theme park.
Is it any wonder that experiences like the Tiki Room, Small World, the Pirates, and the Haunted Mansion belong to a unique period in Imagineering history like how the Hall of Presidents, the Country Bear Jamboree, Space Mountain, and Big Thunder belong to another in WED history?
As a parting gift, or rather an exercise, think about Disneyland's 1967 Tomorrowland versus Walt Disney World's 1975 Tomorrowland or about the differences between a 1960's ride like Pirates or Haunted Mansion with a 1970's ride like Space Mountain or Big Thunder.
GUIDE (There is some overlap in the Phases with regards to design, construction, etc.)
Phase I: 1954-1959 (Initial design phase)
Phase II: 1959-1963 (Beginning of people-eating attractions)
Phase III (New York Walt): 1963-1966 (First phase of major AA-driven attractions)
Phase IV (Walt-WED): 1966-1971 (Second phase of major AA-driven attractions, including the completion of under-design projects at the time of Walt's death)
Phase V (WED): 1971-1973 (Need for more people-eating attractions)
Phase VI: 1973-1980 (Recovering from setbacks, includes emphasis on thrill rides with increased frugality as well as a new focus on future developments)
Phase VII: 1980-1995 (Modernization of the parks as well as international expansion and corporate changes)
Phase VIII: 1995-2020 (Current phase)